The Nashville Predators introduced their new marketing campaign with a different twist on Smashville. The focus will be on the "It" in "It Stays With You."
This release further explains the "Cloverfield-like" video that came out a couple of weeks ago. Watch the video again after reading the release.
Look for more on a social media site near you.
Here's the Predators Press Release in its entirety...
Preds Capture Spirit of Smashville
2009-10 Campaign to Highlight Excitement and Energy of Predators Hockey
Nashville, Tenn. (September 29, 2009) – Right in the heart of downtown Nashville is a place as friendly as it is ferocious. It is a place so full of raw energy and gut-wrenching excitement that the unexpected is a nightly occurrence. It is the place that the Nashville Predators proudly call home. Welcome to Smashville.
But Smashville is more than just a place, it is a spirit that no other National Hockey League team can ever own or understand. It starts with the all-in attitude, energy and intensity the Nashville Predators bring to every game and it is brought to life by the passion of the fans. Simply put, Smashville is the raw ingredient of the ‘IT’ in ‘IT STAYS WITH YOU.’
“Smashville is the place to be,” Predators President of Business Operations Ed Lang said. “The Smashville spirit is what fuels our pursuit of the Stanley Cup year after year. It is what compels us to put on the best game for our fans. From high-speed playmaking to an exhilarating come-from-behind win, anything can happen in Smashville.”
Revived in partnership with marketing firm GS&F, the concept of Smashville will officially launch the week of September 28 with a viral-video movement via Social Media sites Twitter and Facebook as well as the Predators official Web site NashvillePredators.com. The campaign will soon be incorporated on billboards and special outlets around Nashville, in new television and radio commercials and across the Internet and will be showcased throughout the Sommet Center during games. Commercials filmed during two recent Predators preseason games will highlight the fans as an integral part of Smashville.
Coming off of a winning pre-season record, the Predators open their regular season in Dallas on Saturday, Oct. 3 with the home opener in Smashville coming the following Thursday, Oct. 8 vs. the Colorado Avalanche. Tickets to the home opener are on sale now as are season ticket packages and individual game tickets for the 2009-10 season.
For information and prices on 2009-10 Nashville Predators individual game sales, season-ticket packages and partial plans in Smashville, visit NashvillePredators.com or contact a ticket representative at (615) 770-PUCK (7825).
Buddy Oakes for PredsOnTheGlass